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There’s been a recent resurgence of 7-Eleven shops around NYC, much to my dismay. In fact, I’ve always associated the chain with the suburbs and find it surprising, and a little depressing, that they should be cropping up all around town. But maybe, just maybe, it would be a little less painful if they were to implement the new identity BVD created for their Swedish market; foregoing the retro look for a clean and modern one.
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I would say that the new branding actually looks retro to me.
You’re right. I guess I consider 70’s retro more modern (and appealing) than 50’s retro.