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Last month at the Frieze Art Fair, I came across Swiss artist Sylvie Fleury’s piece Scratch, a small sculpture made with rollers and hairpins (or curlers and bobby pins) and the simplicity, as well as the fun choice of objects, made me smile. Fleury, based in Geneva, typically uses fashion and luxury products in her work. Her art, at first glance, may seem like an affirmation of our consumerist society but, if you look closer, it’s quite the opposite. Her series of Scratch sculptures is no exception, playfully using objects, in this case hair rollers, that focus on superficial beauty.