Umbrellas vs. Flash Mob

25 Oct

Pink Umbrellas for Cancer Awareness in Bulgaria; Coppafeel's Boob Flash Mob in London, Cancer Awareness Month EventsPink Umbrellas for Cancer Awareness in Bulgaria; Coppafeel's Boob Flash Mob in London, Cancer Awareness Month EventsPink Umbrellas for Cancer Awareness in Bulgaria; Coppafeel's Boob Flash Mob in London, Cancer Awareness Month Events

Click to enlarge

October is Breast Cancer Awareness Month and it seems that people have moved on from simply sporting a pink ribbon on their jacket lapel. Two, very different, creative approaches to raising awareness took place this past week, among many others I suspect. One, though bright pink and hard to miss, was a little more subdued and consisted of an installation created with 400 pink umbrellas forming a canopy over the street (much like an Ingo Maurer installation) in Sofia, Bulgaria. The other, a bit more of an in-your-face and slightly controversial approach, was a “bouncing boobie” flashmob in central London supporting the breast cancer charity Coppafeel!. From the mouths of Coppafeel!: “The whole point of Coppafeel! is that we go about awareness in different and engaging ways – we like causing a bit of a stir.” And cause a stir they did.

Photos: Reuters; Снимка © Булфото; Coppafeel!; National Pictures; Rex Features; Habermonitor.

via voa and onenews

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,069 other followers