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October is Breast Cancer Awareness Month and it seems that people have moved on from simply sporting a pink ribbon on their jacket lapel. Two, very different, creative approaches to raising awareness took place this past week, among many others I suspect. One, though bright pink and hard to miss, was a little more subdued and consisted of an installation created with 400 pink umbrellas forming a canopy over the street (much like an Ingo Maurer installation) in Sofia, Bulgaria. The other, a bit more of an in-your-face and slightly controversial approach, was a “bouncing boobie” flashmob in central London supporting the breast cancer charity Coppafeel!. From the mouths of Coppafeel!: “The whole point of Coppafeel! is that we go about awareness in different and engaging ways – we like causing a bit of a stir.” And cause a stir they did.