This has been posted all over the place, but I just love it so, here it is! The Umino Seaweed Shop commissioned creative agency I&S BBDO, who developed this laser-cut nori, to respark the sale of nori. This could do the trick. Design Nori is intricately patterned laser-cut seaweed for sushi rolls. Such a simple idea and yet so brilliant! Not that sushi needed much prettying-up, but it certainly does add a little more pizazz to the already appealing rolls.
The lasercut seaweed designs are on exhibit at the Mitsubishi Ichigokan Museum in Tokyo as part of the Katagami Style show on view through May 27, 2012.