PostlerFerguson: Brotzeit

Concept, design, airline food, industrial design, cateringConcept, design, airline food, industrial design, cateringClick to enlarge

PostlerFerguson, a multidisciplinary design consultancy studio in London, explores issues of technology, culture and economics through design strategies.

Brotzeit is a concept that PostlerFerguson came up with in rethinking Economy Class airline food. Their solution incorporates beautiful, clean design with interesting tastes, textures and smells, making the whole journey a memorable one based on the food experience. Brotzeit is aimed to inspire airline industries to rethink their approach to meals and combine the eating experience with the brand itself.

I know I would enjoy this, though I can imagine that some might take issue with the proposed portion sizes…

Read more about it on PostlerFerguson’s site.

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