This looks like it must have been a lot of fun. As part of the E2NY Festival this summer in the Hamptons, Red Paper Heart – a collective of artists and coders who make music videos, installations and games by combining interactivity and animation –was asked to create an installation for UrbanDaddy. They proposed a head-to-head bike race with a design focus, mapping forests, foxbears and orbs to the speed of the bikes, giving the rider a sense of their speed. The rides lasted 60 seconds. The faster the cyclist the farther they got unlocking multiple environments. Some even made it to space.

Here’s a video worth checking out for a better sense of the event as well as the added treat of listening to a Collabcubed favorite: Ed Sharpe & the Magnetic Zeros’ song “Home”.

I think they should implement something like this in my spin classes…

via TagoArtwork