Also from Espluga + Associates, the Barcelona based graphic design and communications firm (see previous post), an experimental side project that started by chance while doing research for a client: Clonography.
From their site:
Clonography is, at least for us, something beautiful, aesthetically and complex looking but simple at the same time. This duality between complexity and simplicity, between reality and fiction, is what makes it appealing. Clonography is somewhere between photography, graphic design, architecture and the cognitive perception theories. Clonography make us react in front of a strange object despite being familiar at the same time. It contains known shapes and objects disposed in a different way. The virtual image that we are looking at is made of real parts. And is this moment of doubt what attract us.
Many more images have been developed since that first accidental one, resulting in a compilation of images using photographs from Amsterdam, Barcelona, Benidorm, Buenos Aires, Helsinki, Honningsvag, London, Moscow and Tallinn.
A new website is in the works and coming soon.