Boa Mistura: Beauty and Pride in a Favela

typography, street art, graffiti, Brazilian Favela, Brasilandia, Pride, color, collabcubedtypography, street art, graffiti, Brazilian Favela, Brasilandia, Sweetness, color, collabcubedtypography, street art, graffiti, Brazilian Favela, Brasilandia, Pride, Beauty, Sweetness,color, collabcubedClick to enlarge

I love everything about this amazing project by the appropriately named Spanish art collective Boa Mistura (good mix): the typography, the color, the participative nature, and most of all the huge heart behind it.

Made up of artists Arkoh, Derko, Pahg, Purone, and Rdick who have developed their work in different fields, Boa Mistura represents a mixture of perspectives combined to create something better. Recently they have started a series of projects in the favelas (slums) of Brazil, starting with Vila Brasilândia near São Paulo where, directly involving the inhabitants, they painted the streets and alleyways with murals using anamorphic typography with pride-inducing words such as, well, ‘pride’ (orgulho), ‘beauty’ (beleza), ‘sweetness’ (doçura), ‘firmness’ (firmeza), and ‘love’ (amor).

As you can see, the result is fantastically joyful. Bravo!

via juxtapoz

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