Berlin-based interdisciplinary design studio ART+COM was asked by Deutsche Bank to create an installation for a vestibule near the conference room in the company’s headquarters. The brief stated the inclusion of the bank’s iconic logo (designed by Anton Stankowski) in the work. In order to avoid a huge logo dominating the small 25 square foot space, ART+COM opted for a less obtrusive and more poetic approach: anamorphosis. As the visitor climbs the staircase, the abstract mirrored sculpture slowly reveals the logo, but it’s not until the top of the stairs are reached that the image is fully resolved.
You can ‘experience’ the effect in the video below:
Photos and video courtesy of art+com
via adc’s muse