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Not only is this a fun-looking bag, but it’s an innovative approach to water transport and profits from its sales go towards funding a humanitarian initiative in South Africa to provide sanitary water transportation solutions. The CellBag is the brainchild of industrial designer Mathieu Lehanneur (previously here) and David Edwards (and his students) who came up with a concept for water transportation at Harvard University’s Wyss Institute. Inspired by the way in which biological cells transport water and nutrients, the CellBag divides into two parts: a rounded zippered pouch for snacks or lunch and an accordian-style bottle that holds up to a liter of water. These tubes can be strung together for larger quantities of water and can carry several days’ worth of liquid.

The bags were originally only available to the Moretele community in South Africa but now are sold in four different colors at the Paris-based Lab Store. I would definitely consider one of these as an alternative to a canteen or water bottle, but I’m not really buying the guy biking with the huge water hose at the end of the video below.

via anonymousd