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This delightfully colorful tape installation designed by Koji Iyama took place in Sendai, Japan, as a promotion for mt masking tape. Iyama and his team set out to show the multiple/alternate uses of the bright and patterned rolls by covering the walls and floors—as well as other objects they came across—of a huge old garage and then hanging thousands of rolls from the ceiling. The visitors could walk through the space and peruse the tape selections on the tables as well. You can see a time-lapse video of the installation process below:

via junkculture via spoon & tamago