
This is one of the many reasons I think I’d really like Copenhagen. My impression from afar is that everything there is designy. I mean, a whole store dedicated to type? That’s a graphic designer’s dream come true.
Playtype is an online type foundry established by the Danish design firm e-Types. The Playtype concept store was launched in unison with the redesign of their site back in December. The store is a physical manifestation of the online shop and includes type-themed products such as t-shirts, posters, laptop covers, mugs and, of course, fonts which are loaded onto specially designed USB flash drives that resemble a credit card. The store features oversized type on the window and walls (love that!) as well as a neon sign with Playtype in large lit letters.
If you’re planning a visit to Copenhagen, it definitely looks worth checking out. But hurry because the store is scheduled to close at the end of 2011.
via Typojungle