Micheline Branding by Anagrama

interior design, branding, print shop, Mexico, typographyinterior design, branding, print shop, Mexico, typography, packaginginterior design, branding, print shop, Mexico, typographyMexican design firm Anagrama, specializing in identity and brand consulting, rebranded the boutique print shop Micheline, from their logo and packaging to the interior of their shop. In order to express uniqueness, elegance and modernity and keep the flavor of the mid 70s when Micheline was founded, Anagrama played up the 1975 year typographically in the decor as well as through the furniture and lighting selections. The color palette was kept neutral to contrast with the bright colors of the card catalogues and papers. Nicely done!

via retail design blog

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