Earlier today, I stopped by the new Odin Fragrances Pop-up Shop in the East Village designed by the ever-talented Snarkitecture (previously here and here). The 350-square foot, elongated shop, right next to Odin’s main store, is filled by an installation created with hundreds of white plaster cast pieces in the shape of Odin’s Fragrance bottles. These ‘bottles’, in extreme contrasting white – highlighting the occasional black fragrance bottle within the piece – are both inverted and suspended from the ceiling in a beautiful, flowing pattern, as well as elevated on poles from the floor twisting their way around the space. It’s really quite lovely and unexpected on the East 11th Street block.
The Odin Fragrance x Snarkitecture Pop-Up Shop will be open for five more weeks, from 12pm to 7 pm daily at 330 East 11th Street in NYC.