A unique kind of café has just opened a few avenues over from us: Molecule – A Water Café. The idea behind this new shop is to serve filtered (“purified”) NYC tap water using their $25,000 filtration system; a seven-stage processing treatment to create what the owners call “pure H2O.” There’s the to-go option, in a nicely designed glass bottle for $2.50 which you can have plain or with vitamin supplements and/or herbal infusions at an additional cost. If you bring your own container, water refills are provided at a range of $1 for a canteen to $10 for 5 gallons. A delivery service is in the works as well as “water blessing” events.
Being a big fan of unfiltered NYC tap water, I’m not sure I’ll be consuming Molecule’s water for now. The whole concept makes me chuckle a bit (I guess a Brita filter doesn’t cut it anymore) but I do like their branding.
Here’s co-owner Adam Ruhf discussing Molecule in a WSJ Video.
Photos: scoboco’s flickr; DNAinfo; and EV Grieve