Vanessa Vanselow: Originality vs Authenticity

Vanessa Vanselow Australian Graphic Design, Installation on originality vs authenticityVanessa Vanselow Australian Graphic Design, Installation on originality vs authenticityVanessa Vanselow Australian Graphic Design, Installation on originality vs authenticityVanessa Vanselow Australian Graphic Design, Installation on originality vs authenticityClick to enlarge

Recent graduate, Melbourne-based graphic designer Vanessa Vanselow created a installation to visualize her thesis on Originality vs Authenticity. It’s probably best to quote Vanessa directly on her thesis statement and explanation:

Redefining the term ‘originality’ into the more relevant term ‘authenticity’ is essential in the growth and development of the design community. Authenticity entails taking ideas and using them in a way that is unique and different. It is more about the way you are influenced by what is around you, and the way you apply your ideas to your work. It relates to how you are inspired, what elements affect you personally and how you translate this into a solution.
In creating a visual outcome, I have focused on the concept of an authentic experience that is ever changing by creating an imprint made by each viewer onto a structure, whilst projecting images and colours onto it that relate to them on a personal level. This therefore becomes a genuine and authentic experience, influenced solely by the viewer that evolves and changes through time. The ever-changing nature captures an ephemeral imprint of each user, tailoring the experience to become authentic and personal to each individual.

Here’s the stop motion animation that documents the installation in use and illustrates Vanselow’s thesis quite well.

via IdN

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s