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Part graphic-designer-online-reality-show, part experiment, part sociological/psychological art project, part super-clever-promo-piece, or whatever else you’d like to call it, Jessica Walsh (of Sagmeister & Walsh) and Timothy Goodman’s (previously here) 40 Days of Dating has Daniela and me completely hooked. Launched a few days ago (today is Day 5, so there’s not much catching up involved) the two good friends have opposite relationship problems—one an incurable romantic, the other has commitment issues—and are growing tired of the NYC dating life. Both single, they decided to embark on an adventure/experiment wherein they date each other exclusively (complying to a list of rules) for 40 days, answering a daily questionnaire that is revealed on the website, day by day. In addition, they enlisted an impressive slew of designers from their professional and personal circles to contribute daily typographic designs, beautifully illustrating the themes of the day.

It doesn’t hurt that both Walsh and Goodman are incredibly cute, talented, and appealing (plus we’re longtime fans) making the project that much more compelling, but there’s no doubt that under all it’s designy-ness and fun, 40 Days of Dating is a voyeuristic fest, complete with some cringe-inducing moments. Nonetheless, we’ve been totally drawn in, finding ourselves in daily discussions and speculating on what direction things will take. We’ve even piqued Em’s curiosity, so I’m sure she’ll be following soon.

They’ve also made a series of related videos that you can see here, and the behind-the-scenes one is below.

via coolhunting