Click to enlarge

(fos) the multidisciplinary trio based in Madrid and Barcelona, is made up of Eleni Karpatsi, Susana Piquer, and Julio Calvo. The architecture/interior design/graphic design firm recently “illuminated” the façade of vegan restaurant Rayen in Madrid by painting a bright yellow beam of light emanating from an industrial lamp over the entrance. The playful treatment had a show-stopping effect on passers-by, which (fos) clearly anticipated, setting up a photo-shooting spot across the street with a camera icon made of tape placed on the sidewalk for the optimum shot. The whole project is clever, fun, definitely eye-catching for the restaurant and, if that weren’t enough, a great representation of their own firm’s name, as well. Fos means light in Greek and melted in Catalan. So there’s that…

via jeroen apers