Las Magdalenas of Lagaleriademagdalena (previously here) have been at it again. Actually, they never stop. About a year ago the duo set up a pop-up photocall intervention titled Encaja_dos (meaning ‘to fit’ and read ‘within box’) where guests’ heads and torsos were photographed, well, within a box. These were placed on the walls of an empty lot in El Born, a section in the old part of Barcelona. Its popularity was such, that slowly over the year the lot had additions made to it, with gravel and seating added, becoming one of the most photographed corners of the city and recently included in official city tours. But Encaja_dos is no longer exclusive to Barcelona. Last month Las Magdalenas moved its next iteration to Rivas Vaciamadrid as part of the Cultural Festival in the Streets of Rivas. Taking new portraits of locals in white boxes, they then, with the assistance of many volunteers and friends, entered the waters clad in fisherman boots and pasted the photos along the white walls of the park, giving the impression of windows overlooking the banks. Add to that the reflective effect of the water, and the result is quite different from the original lot in El Born.
Keep an eye on these ladies. They are in full-steam-ahead mode, with new ideas and pop-ups every month. I wouldn’t be surprised if their work extended past the streets of Spain shortly.