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Moving Icon is a mobile pop-up pavilion designed by Cologne-based Kalhöfer-Korschildgen that travels around the Westphalian region of Germany providing its visitors with information on local architectural history. The compact house-like mini-museum attaches to the back of a car and, with the click of a remote control, literally ‘pops’ open transforming into a lovely illuminated pavilion. The exhibit includes both analogue and digital displays and incorporates typography into its structure and signage in a clever and designy manner. The display is interactive and can be customized for any location.