Paprika: Memory Gaps

1 Aug
Cool Interactive installation Trous des Memoires/Memory Gaps by Paprika in Montreal for Aires Libres, Aire Banque NationaleCool Interactive installation Trous des Memoires/Memory Gaps by Paprika in Montreal for Aires Libres, Aire Banque NationaleCool Interactive installation Trous des Memoires/Memory Gaps by Paprika in Montreal for Aires Libres, Aire Banque NationaleClick to enlarge

Montreal-based graphic design and strategic marketing firm Paprika (previously here) never disappoints. Checking in to their site for a boost of inspiration I came across their currently exhibited art installation for Aires Libres—an artistic event on St. Catherine Street in Montreal. Trous de mémoire (Memory Gaps) invites visitors to take a walk down memory lane, but there are tricks and humorous discoveries to be made, indicating that what is forgotten is not always lost. By day or by night, pedestrians can slip between the panels and uncover their secrets from up close or from a distance, deciphering them from all angles and even climb through them.

For those of us not near Montreal, the experience is nicely captured in the videos below, the second one being a timelapse version of the installation process (with a lovely song by Black Water.)

Memory Gaps (Trous de mémoire) is on view through September 2, 2013.

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