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Recent photography grad Dori the Giant, aka Dorota Pankowska, created a street art series on the walls of downtown Brampton, Ontario titled Pro Bono Promo. She recreated logos using the product which they represent: the Colgate logo was illustrated in Colgate toothpaste; the Nutella one with Nutella…you get the idea. Then she also documented their (sometimes quick) deterioration, whether naturally or due to finger smudges. Which leads to the humorous title of the series. In many ways Pankowska gave these companies free advertising (pro bono) with free samples thrown in (promo). You can see a lot more of Pankowska’s clever work on her website and her blog.
If you like this, you might also enjoy Danielle Evans’ work.