Fashion shows keep pushing the boundaries and blurring the lines between art, performance, design and fashion. Last week in Paris, Karl Lagerfeld and his Chanel team took their Fall 2014 runway show to a whole new level. Stepping into the Grand Palais, all attendees were welcomed by the over-the-top Chanel Shopping Center. An entire supermarket recreated with every item rebranded/repackaged and emblazoned with the highly recognizable interlocking C’s of the Chanel logo. From every food product you can imagine, to cleaning products, welcome mats, brooms, soap, garbage bags and much more. The models walked through the runway aisles clad in the new Fall line, all wearing sneakers (because you can wear a Chanel suit to pick up your groceries, but heels might be too much?) pushing grocery carts or carrying baskets. An impressive feat, which apart from the obvious wow-factor, was meant to be a commentary on the state of consumerism. You’ll be relieved to know that all of the items are being donated to charity. It is difficult to wrap one’s head around all the design, printing, and organization that clearly went into this event, in addition to the fashion line itself. It’s the ultimate mega pop-up shop/installation… it’ll be tough to top.
Here’s a video of the models strutting their wares:
Photos: Garance Doré; and Marcando Tendencia
via Garance Doré